BRANDING, BROADCAST, COLLATERAL, DIGITAL, INTERACTIVE, PRINT, OUTDOOR
After approaching us to develop promotional materials supporting Orlando's newly reconstructed Camping World Stadium, Florida Citrus Sports expanded the scope of our task to include a comprehensive rebranding effort. New logo, new broadcast, new print, new collateral, new digital, new everything — all with a bigtime look and a Bigtime message to build membership. For 70 years Florida Citrus Sports has been dedicated to increasing community spirit, stimulating economic development, benefiting the quality of life for everyone in our community, and establishing Orlando as the premier neutral-site venue in sports. That's where our skill players come in, with an integrated branding game plan designed to attract new members and introduce them to a whole new ballgame. Welcome to the Bigtime, Central Florida.