The Orlando Economic Development Commission has officially unveiled a new business branding campaign created by Anson-Stoner. The integrated project — themed “Orlando. You don’t know the half of it.” — will educate corporate decision-makers that Orlando means business beyond the scope of its renowned tourism industry.


Combining TV and digital advertising, a redesigned website and more, the campaign’s projected economic impact over the next five years includes 17 percent more jobs and $600 million in additional income. For more information about the Orlando EDC and its wholehearted efforts on this area’s behalf, visit