This new partnership comes as Seacoast, the sixth-largest publicly traded bank based in Florida, embarks upon a major rebranding and significantly expands its operations in central Florida. The rebranding will better showcase Seacoast’s status as a community bank with the products, services and technological capabilities of a large bank. Rebranding efforts will unfold over the next several months, although Anson-Stoner’s work can already be seen in Seacoast’s new logo, which was unveiled in early November.
We are excited to work with a client that has served Florida for nearly 90 years. It gives us a rare opportunity not only to rebrand Seacoast, but also craft compelling messaging that will help them grow their business.
As agency of record, Anson-Stoner will be responsible for strategic planning, brand development, creative and interactive services, media placement and public relations.