No strangers to restoration and remodeling, Home Repair Contractors knew to seek experienced professional guidance for their rebranding, redesigning and renaming efforts. That’s why they reached out to Anson-Stoner.
Home Repair Contractors is a family-owned water extraction firm committed to helping Central Floridians recover from water, mold, storm and fire damage. They are experts in their field and provide exceptional customer service, but the company recognized a need to refresh their brand look to better stand out among the competition.
Initially tasked with creating a new name as well as updated logo and color palette, Anson-Stoner examined our client’s competitive set, researched local and national water restoration brands and brainstormed a number of possibilities. Then we presented the ultimate choice — DryER — a name based on the company’s core capabilities and highlighting the urgency of situations their customers typically face.
Our agency team is currently developing a brand identity package for DryER, including a new website, business cards, email signature, truck and trailer wraps, t-shirts, signage and more.