When tasked with designing and producing fresh creative for a branding project, the team at Anson-Stoner knows how to get it in gear. A perfect example is our recently unveiled work for SunPass PRO, the all-new tolling device from the Florida Department of Transportation.
SunPass PRO allows nonstop travel on toll roads in 18 states and works everywhere E-ZPass is accepted, so drivers can pay tolls automatically from Florida to Maine and west to Illinois with just one account.
To help introduce this advancement in convenience, Anson-Stoner created :30 spots for both digital and broadcast use (you can take them for a spin below). Dovetailing with our overall rebranding efforts for the SunPass Prepaid Toll Program — including packaging, out-of-home media and collateral materials (see below) — the new spots feature bright, colorful graphics that capture the spirit of fun and adventure inherent on the road to new places.
To ensure branding that integrates seamlessly across multiple platforms, our team created a robust library of original illustrations, all featuring iconic imagery that drives home the SunPass PRO message with style. Simply put, it’s an exciting new look for an exciting new product.