BRANDING, INTERACTIVE, PRINT
Mountain Lake is a historic, private community designed by Frederick Law Olmsted, Jr. in 1916, with a golf course laid out by the legendary Seth Raynor. For over a hundred years it has remained Florida’s best-kept secret and a bastion of tradition and elegance. Growth is managed ever-so-carefully to maintain standards of excellence and adherence to venerated customs and values spanning generations. Our mission, in developing effective and aesthetically impeccable materials for Mountain Lake, has been to distill and convey its true essence. To capture not only its grand legacy and prestige, but also the uniquely appealing warmth, spirit and amenities that make it such a livable and inviting enclave. By any definition, this is no ordinary place, and it demands no ordinary level of brand development and communication. From original photography to a new website, brochure and ads for Mountain Lake, we’ve insisted that our branding materials befit the lofty standards of Florida’s premier private community.