Branding, INTERACTIVE, OUTDOOR, PRINT, RADIO
There’s nothing funny about bugs, but there’s definitely something effective about humorous advertising. Apex Pest Control serves more than 25 counties throughout Florida. And one thing’s for sure: there’s no shortage of competition in the pest control industry. We decided to use humor to help Apex’s brand stand out. We broke this campaign with two intentions: make consumers smile and, most importantly, make them choose Apex. Success on both fronts.