Whether you’re talking about advertising or journalism, a good story makes for good copy. In the case of Tom Macaluso, President/Creative Director at Anson-Stoner in Winter Park, that certainly rings true. His story, profiled by the Orlando Business Journal in a recent article, is a worthwhile read on many levels.

Beginning at Anson-Stoner in 1992 as a production designer, Tom’s drive and ability eventually led him to build his portfolio and career at other stops, before coming full circle as Creative Director at the place where it all began. Along the way he produced memorable and effective campaigns for a multitude of clients and picked up a truckload of advertising awards.

“One (project) that has always stood out for me was the Faces of HIV ad campaign. It truly changed the stigma associated with HIV because the campaign featured everyday people telling their stories…It was very powerful.”

As a Silver Medal recipient from the American Advertising Federation-Orlando, the highest honor an AAF chapter can bestow, the secret of Tom’s award-winning success is hardly a secret. Much like that of Anson-Stoner, it’s the product of talent, hard work, determination, and an unwillingness to be satisfied with unimaginative thinking.

“We get most of our accounts by word of mouth, and most of our clients have been with us for 13 or 14 years. At the end of the day, we help people make money.”

Tom Macaluso’s successful journey back to the past has been accomplished by always looking enthusiastically toward the future. Now in a leadership role with Anson-Stoner, he brings that same energy and vision to planning a successful future for the agency and its clients.

If you have an OBJ subscription, check out the full article here: