Digital Media Buyer

Looking for a creative media environment with a collaborative team? At Anson-Stoner, our media department does not just crunch numbers. We bring innovative media strategy, intense negotiation and data-driven solutions to our diverse client roster. The ideal candidate has experience across all digital platforms. Google Ads Certification and ad agency experience preferred.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Develop and implement digital media campaigns across multiple client accounts inclusive of paid search and paid social
• Follow agency procedures to properly set up, launch and traffic digital campaigns across all ad platforms (Google Ads, Bing Ads, Display & Video 360 and Campaign Manager)
• Monitor and optimize performance of digital campaigns across ad platforms and conduct routine optimizations and apply effective campaign management
• Develop client digital reports using reporting dashboards and metrics imported from ad accounts that share actionable insights and provide clients with digestible and clear data
• Work with appropriate teams to ensure campaign tracking is correctly implemented and tested prior to launching digital media campaigns
• Development of campaign ad copy for paid search and social
• Effectively handle multiple assignments at one time
• Support the implementation and maintenance of digital media budgets and regularly update media plans and flowcharts
• Work with all media vendors to secure media invoices and required proof of performance to complete digital media invoice reconciliation
• Research and keep abreast of trends, technologies, and procedures in the digital space
• Manage the digital media partner RFP process while negotiating media deals and creating insertion orders to ensure adherence to terms and conditions
• Foster and grow relationships with existing media vendors through day-to-day communication aimed at ensuring digital programs are optimized to full capacity
• Work with media director and the account management team to prepare an annual marketing plan for each client, and individual campaign plans as needed throughout the year

QUALIFICATIONS:

• Bachelor’s Degree required
• 1-2+ years managing digital media campaigns, specifically paid search and social
• Preferred: Google Ads Certification and ad agency experience
• Experience with following platforms: Google Ads, Google Analytics, Bing Ads, Facebook Ads Platform and Google Marketing Platform (Display & Video 360, Campaign Manager)

COMMUNICATION ABILITIES:

• Ability to effectively present information and results in one-on-one and group situations to clients, and other employees of the organization

REASONING ABILITIES:

• Acute attention to detail
• Strong analytical capabilities
• Curious and creative

COMPUTER SKILLS:

• Personal Computer proficiency, specifically spreadsheet, word processing, database, Internet, and email applications
• MS Office experience, specifically Excel, Word and PowerPoint

WORK ENVIRONMENT:

• Hybrid environment
• Team-oriented
• Experimental
• Work with fun, appreciative clients across different industries

Interested? Apply below.