Account Executive

Job Description

Primarily responsible for the initiation and execution of all marketing, creative, media, and research projects for their clients. The AE is the client’s main contact with the agency on a day-to-day basis and is the representative within the agency for the interests of the brand.

 
REPORTS TO: 
Account Director

SUMMARY: Plans, coordinates, and directs advertising campaigns for agency clients

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Coordinates the planning and execution of advertising activities for clients.
  • Guides day-to-day development of advertising activities within approved plans. Ensures that progressive stages are approved with adequate time to meet schedules.
  • Coordinates the development of the advertising activities in accordance with client’s objectives and budget.
  • Assists in executing franchise strategies and marketing initiatives.
  • Understands clients’ business goals and how to help achieve them.
  • Has the ability to effectively handle multiple assignments at one time.
  • Works with the media team to prepare an annual marketing plan for each client, and individual campaign plans as needed throughout the year.
  • Manages and strengthens (not merely maintains) client relationships.
  • Continuously offers unsolicited ideas to increase the effectiveness of the client’s company and marketing activities.
  • Participates in the preparation of materials for promotional planning or new business presentations as needed.
  • Coordinates with media, creative, production and the account group on the recommendations for the advertising campaign to be used.
  • Submits ideas and cost estimates to client for approval.
  • Coordinates the development of the evaluation and analysis of advertising activities.
  • Serves as liaison between client and internal teams.
  • Reviews and approves client billing.
  • Uses market research information to evaluate, adjust, and redirect campaigns.
  • Generates leads and new revenue streams.

QUALIFICATIONS:

  • Bachelor’s Degree required.
  • 2+ years of account management experience required.
  • Co-op or franchise management experience preferred.

COMMUNICATION ABILITIES:

  • Ability to read, write and comprehend sometimes-complex instructions, correspondence and memos.
  • Ability to effectively present information in one-on-one and group situations to clients, and other employees of the organization.

REASONING ABILITIES:

  • Ability to apply common sense understanding to carry out detailed and sometimes involved written or oral instructions.
  • Ability to deal with problems involving a few concrete variables in standardized situations.
  • Acute attention to detail.
  • Ability to work in a team and independently with and without direction.

COMPUTER SKILLS:

  • Personal Computer proficiency, specifically spreadsheet, word processing, database, Internet, and email applications.
  • MS Office experience, specifically Excel, Word and Powerpoint.

LEADERSHIP RESPONSIBILITIES:

  • May supervise the work of Account Coordinators and Interns.

WORK ENVIRONMENT:

  • Fast-paced office environment.
  • Required to occasionally travel to client locations.

Interested? Apply below.

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