Branding, Broadcast, COLLATERAL, DIGITAL, INTERACTIVE, PRINT
Florida Virtual School is the nation’s first and largest online public school. While their comprehensive offering of elementary, middle and high school courses had earned steady enrollment rates and global recognition, they struggled to define their messaging. To inspire curiosity and move traffic to the brand’s information-rich website, we needed to establish a stronger emotional connection with consumers. So we focused on the idea that flexibility paves the way for limitless possibility. We created a robust online campaign that urged consumers to rethink education by highlighting the fact that FLVS students can study anytime, anywhere. With a web video, digital banners, traditional SEM, social media and print collateral we helped remove reluctance barriers while re-invigorating awareness. We delivered an updated visual language and voice that was welcoming for students, yet spoke to every parent’s innate desire for their child to succeed.