News & Updates

Subway partners with the Orlando Magic

Subway Restaurants and the Orlando Magic recently teamed up to hold the Kids Get Fit Giveaway, a promotion encouraging kids to make healthier lifestyle choices.

As agency of record for the Central Florida Subway market, Anson-Stoner promoted the sweepstakes utilizing in-store, online, radio and television creative backed by public relations efforts. The PR team secured press for the giveaway throughout the greater Orlando market, including securing interviews on WESH 2 News, Fox 35, and WKMG with Subway’s Jared, as well as garnering coverage online and on local radio stations.

Sixty lucky winners received two luxury suite tickets to the Orlando Magic vs. Philadelphia 76ers game, where each child and a guest enjoyed complimentary food, plus a meet and greet with Subway’s Jared and the Orlando Magic Dancers. At halftime, the winners were presented with a basketball signed by Jared and Glen “Big Baby” Davis, as well as a bicycle from David’s World Cycle.

For more information on Subway and local promotions, visit subway.com.

SUBWAY Salutes Military for 3rd Year

For the third consecutive year, Central Florida SUBWAY® restaurants were thrilled to salute veterans and active military on Veterans Day, giving away 27,500 complimentary 6-inch subs. In addition, for the veterans who were unable to visit a SUBWAY® restaurant, the company donated subs to VA hospitals throughout Central Florida. Read more »

Subway Builds a Better Breakfast

Anson-Stoner assisted Central Florida, Gainesville, and Jacksonville SUBWAY® restaurants with the rollout of a full breakfast menu, which launched on April 5. To promote the new menu, the agency bought television media, executed Internet promotions, outdoor billboards, in-store POP and signage, and created custom T-shirts worn by Certified Sandwich Artists.  The agency also leveraged relationships with local radio and television networks to create buzz by implementing on-air tastings and endorsements.

SUBWAY Salutes Military Service

For the second year in a row, Central Florida SUBWAY® restaurants were happy to salute veterans and active military personnel by offering them a complimentary 6-inch sub on Veterans Day. At the close of the day, SUBWAY® gave away more than 20,000 subs. Anson-Stoner is proud to work with SUBWAY® on a promotion that honors those who have risked their lives to protect our freedom.

Best Subway Cash Card Promotion

Anson-Stoner and Central Florida SUBWAY® restaurants received the “Best Cash Card Promotion” award for the Neato Hedo Giveaway at the annual SUBWAY® Agency Summit in Miami. The promotion offered fans a free adidas sneaker – autographed by Orlando Magic player Hedo Turkoglu – with the purchase of a $50 SUBWAY Card.  The popular sandwich chain gave away more than 2,000 shoes and sold more than $100,000 in Cash Cards, an 803 percent increase in Cash Card sales from 2007 to 2008.

SUBWAY 2 for $10

Anson-Stoner teamed up with Central Florida SUBWAY® restaurants  to create a deal that makes weekends even better. Every weekend, beginning at 5 p.m. on Friday, you can enjoy any two regular footlong subs for just $10 at participating locations. Read more »