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News & Updates

We've got some good news and some,
well, more good news. And you'll find it all right here.

Client and agency success stories, noteworthy events, consumer insight, random field trips—if there's something to report, we'll chronicle it on this page. So, take a look and see what's happening.

Planet Fitness
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Planet Fitness Launches January Sale

Planet Fitness kicked off 2012 by partnering with Anson-Stoner to produce new television and radio spots focusing on the gym’s $10 monthly membership fee. The national sale proved successful for the rapidly growing brand, totaling more than 200,000 new memberships during the first 15 days of January.

Planet Fitness Website
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Planet Fitness Updates Web Site

Anson-Stoner and Planet Fitness teamed up to launch the national chain’s new Web site, PlanetFitness.com. The agency was tasked with updating the site’s look and feel without changing the underlying functionality. Anson-Stoner re-skinned the site, improving navigation and the delivery of information. Click here to see the updated site.

Planet Fitness Dollar Sale
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The Final Numbers Are In

After implementing a successful marketing campaign for Planet Fitness clubs locally, Anson-Stoner applied the same model on a national scale. Success repeated itself as new memberships soared to six figures! Read more »