During the 2008/2009 NBA season, park benches in downtown Orlando were transformed into courtside seats, courtesy of Anson-Stoner and FS Florida/SunSports. The agency transformed downtown trash cans into basketball hoops with proportionately sized backboards that invited passers-by to practice their jump shot.

The backboards promoted FS Florida and SunSports as the exclusive cable providers of Orlando Magic basketball in Florida. And while they might not have helped the Magic win the Championship, the backboards helped prove that Central Floridians still believe in Magic.

Check out the rest of the backboards after the jump.

…Read more

Posted in: Work   |   Tags: Advertising, Clients, Florida, Orlando, Orlando Magic, Sun sports

Anson-Stoner, Hedo Turkoglu of the Orlando Magic, and Central Florida SUBWAY restaurants teamed up for the Neato Hedo Giveaway. Any SUBWAY patron who purchased a $50 Cash Card received a free Adidas sneaker autographed by Turkoglu. SUBWAY sold more than $100,000 worth of Cash Cards, while giving away more than 2,000 shoes. This really was a neato promo.

Posted in: Press, Work   |   Tags: Advertising, Magic, Orlando Magic, Subway, Television