We Make the Change
Ten years ago, the Florida Department of Health created the We Make the Change (WMTC) campaign – a statewide media campaign designed to increase awareness of HIV/AIDS and to encourage testing throughout Florida’s minority communities.
Anson-Stoner and the Florida Department of Health teamed up to spread the program’s key messages. The agency created traditional and nontraditional advertising campaigns, with media ranging from radio commercials and public service announcements to online components such as a Web site and blog. Read more »

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