Anson-Stoner Let Loose on the Rec Loose

Decked out in our most festive nautical attire, the Anson-Stoner crew met with long-standing client Rec Warehouse for a yachting excursion aboard the Rec Loose. After arriving in Daytona Beach via a fun-filled party bus, everyone eagerly boarded the yacht. We cruised the intercoastal waterway, enjoying the Florida fall weather and keeping a look out for pods of dolphin. A good time was had by all!

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Mimi Allen Appointed to Board of Directors

Anson-Stoner’s production manager, Mimi Allen, was appointed to the Rollins College Alumni Association Board of Directors. The Alumni Board promotes the welfare of Rollins and facilitates the exchange of ideas between the college and its alumni. As a 2006 graduate and the youngest member of the board, Mimi offers a fresh perspective on how to communicate to young alumni. The Board of Directors meets three times a year.

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Anson-Stoner Hosts Media Rep Breakfast

Anson-Stoner welcomed more than 25 local media representatives for an agency update breakfast. The event allowed the media department to not only network with industry veterans, but also connect with new reps. Lively discussion about the agency’s clients and services filled the room as everyone grazed the delicious bagel and pastry assortment. The breakfast was just one way to give back and celebrate new opportunities, as well as show our appreciation to those that help make a media campaign successful.

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Best Subway Cash Card Promotion

Anson-Stoner and Central Florida SUBWAY® restaurants received the “Best Cash Card Promotion” award for the Neato Hedo Giveaway at the annual SUBWAY® Agency Summit in Miami. The promotion offered fans a free adidas sneaker – autographed by Orlando Magic player Hedo Turkoglu – with the purchase of a $50 SUBWAY Card.  The popular sandwich chain gave away more than 2,000 shoes and sold more than $100,000 in Cash Cards, an 803 percent increase in Cash Card sales from 2007 to 2008.

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HIV Man Up Report

The Florida Department of Health released the latest in a series of reports, “Man Up: The Crisis of HIV/AIDS Among Florida’s Men.” The goal was to raise awareness and encourage men to take responsibility for the consequences of their sexual actions and other risk behaviors. …Read more

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Apex Outdoor

People want bugs out of their homes.  So, Anson-Stoner got the word out about Apex Pest Control with, well, out-of-home advertising.  In addition to print, radio and social media strategies, the agency created five outdoor billboards to complement the latest Apex creative print campaign.  A total of 25 boards were scattered about Central Florida for added exposure.

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SUBWAY 2 for $10

Anson-Stoner teamed up with Central Florida SUBWAY® restaurants  to create a deal that makes weekends even better. Every weekend, beginning at 5 p.m. on Friday, you can enjoy any two regular footlong subs for just $10 at participating locations. What makes this deal so special? It includes subs that are outside of the $5 Every Day Value menu. To promote this offer, the agency created television spots, a :60 radio commercial, cinema advertising, in-store POP and signage, and buttons worn on the shirts of Certified Sandwich Artists. The agency also leveraged relationships with local radio and television networks to create buzz by implementing on-air DJ tastings and Subway Card giveaways.

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Apex Creative Campaign

When developing Apex Pest Control’s latest creative campaign, we had to roll up our sleeves and find ways to cut through the advertising clutter in order to maximize exposure. Our innovative strategy included running three unique print ads in the same publication on the same day, along with the development of sexy and humorous 60-second radio spots.

…Read more

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Second Annual Lawn Chair Party

With lawn chairs in tow, the Anson-Stoner crew gathered at the Winter Park Dinky Dock for the Second Annual Lawn Chair Party. To celebrate months of hard work, employees – along with friends and family – enjoyed a relaxing afternoon in the Florida sun.  Some tried catching a few fish, while others simply lounged by the shore.

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Orlando Weekly’s Best of Orlando 2009

Anson-Stoner congratulates two clients who were named in the Orlando Weekly’s Best of Orlando 2009 issue.  SUBWAY restaurants placed 2nd for Best Subs, and Planet Fitness locations were voted 3rd for Best Place to Work Out.  More than 2,500 Central Floridians voted for the city’s best people, places and things ranging from Best Entrepreneur to Best Vinyl Records Store.  Anson-Stoner is proud to work with both award-winning businesses.

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Huckins Yacht Corporation Launches New Web Site

Anson-Stoner redesigned and launched Huckins Yacht Corporation’s Web site at HuckinsYacht.com.  The site provides a cutting-edge look at Huckins’ exquisite collection of one-of-a-kind yachts.  It also offers up-to-date news, including the latest issue of the Fairform Flyer newsletter, as well as restoration and service tips, brokerage listings and much more. Click here for an inside look at world-renowned custom yacht builder, Huckins Yacht Corporation.

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SunSports Backboards

During the 2008/2009 NBA season, park benches in downtown Orlando were transformed into courtside seats, courtesy of Anson-Stoner and FS Florida/SunSports. The agency transformed downtown trash cans into basketball hoops with proportionately sized backboards that invited passers-by to practice their jump shot.

The backboards promoted FS Florida and SunSports as the exclusive cable providers of Orlando Magic basketball in Florida. And while they might not have helped the Magic win the Championship, the backboards helped prove that Central Floridians still believe in Magic.

Check out the rest of the backboards after the jump.

…Read more

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Andrew Anson Named Forty Under 40

Anson-Stoner congratulates our president, Andrew Anson, who was named one of the 2009 Orlando Business Journal’s Forty Under 40. The annual competition recognizes the most innovative and influential young professionals in the region. Anson was nominated by long-time client David Doebler of REC Warehouse. 

More than 150 executives were nominated for this prestigious accolade, and the nominee list was narrowed to the 40 top winners who exhibit outstanding professional achievement and a commitment to community service.

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Pointe Orlando Launches New Web Site

Pointe Orlando’s new Web site is here.  The site – created and developed by Anson-Stoner – provides information on shopping, dining, and entertainment, as well as all the latest news and upcoming events at this Central Florida hotspot. Visit www.PointeOrlando.com to check out movie times, find the latest sales at your favorite stores, or make a reservation at one of Pointe Orlando’s many restaurants. See for yourself. Just click here.

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Burrito Wednesdays!

What do you get when you combine pr savvy, production coordination and a love of Mexican food? Burrito Wednesday.

It’s official. Every Wednesday, the Anson crew piles into various Mexican restaurants around town sampling the best guac, queso and, of course, burritos. It may not replace coffee as our main source of creative energy, but all that hot sauce is likely to light a fire under our butts for the remainder of the work day. And as far as we’re concerned, that is muy bueno.

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Anson-Stoner Wins 17 District ADDY Awards

The District ADDY Awards were announced. Anson-Stoner is the proud recipient of a total of 17 District ADDY Awards – 12 Golds and 5 Silvers. Campaigns for the Florida Department of Health and Kane’ohe received the most recognition with a combined total of 11 ADDY Awards. Initiatives for Everglades Boats, Collier Jaguar, HomeBrew Den and Huckins Yacht Corporation were also recognized. Gold District ADDY winners will advance to the National ADDY Award Competition held on June 6, 2009.

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Anson-Stoner Wins Two Image Awards

Anson-Stoner’s public relations department was honored with two awards at the 2009 Florida Public Relations Association Image Awards gala.  The department was recognized with an Image Award for the campaign that launched Huckins Yacht Corporation’s second Linwood 56 Jet Drive, and an Award of Distinction for the SUBWAY Veterans Day promotion that offered free sandwiches to active and retired service men and women.

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Bucking the Trend: Huckins Linwood 56 Jet Drive

Huckins Yacht Corporation’s most recent masterpiece, La Belle Hélène, is featured in the new issue of Yachting Magazine.  La Belle Hélène is Huckins’ second Linwood 56 Jet Drive and one of their most luxurious yachts to date.  The 56 shows off its fair form for yachting fans and Huckins enthusiasts.  Check out “Bucking the Trend” in the April issue of Yachting, available on stands now, or click here to read the article.

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Andy Anson Interview Scheduled on WPRK

Anson-Stoner president Andrew Anson is honored to be a guest on local radio station WPRK’s Entrepreneur Show in Winter Park this coming Tues., March 17, from 12 noon – 1 p.m.  Anson and host Pat Kirchner will discuss the many ways an agency can remain successful during hard economic times.  Tune into 91.5 FM to hear the live interview or click here to stream it.

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Anson-Stoner Wins 34 ADDYs

Central Florida creative and advertising professionals got to hear “…an ADDY goes to Anson-Stoner” a total of 34 times on Sat. Feb. 21 during the Orlando Advertising Federation’s Annual ADDY Award ceremony. Anson-Stoner won 13 Gold ADDYs, 15 Silver ADDYs and six “Best of Category” awards, including Best of Broadcast, Best of Elements of Advertising, Best of Public Service, Best of Out-of-home, Best of Mixed Media, and Outstanding Art Director, presented to Tom Macaluso for the second consecutive year. It was also the second consecutive year Anson-Stoner won Best of Broadcast for their HomeBrew Den radio. …Read more

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Andy Anson and the OBJ

Check out what the Orlando Business Journal has to say about Anson-Stoner president Andy Anson and his success. Click here to read the article.

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First Annual Lawn Chair Party

An array of lawn chairs covered the agency parking lot in celebration of the First Annual Lawn Chair Party. Employees, friends and family gathered to enjoy the festivities and participate in a friendly game of Washers – the other great American pastime.

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