On behalf of the Florida Department of Health, Bureau of HIV/AIDS and in conjunction with the Duval County Health Department, Anson-Stoner account executive Sarah Bridegroom was selected by the Bureau to share her expertise of HIV media relations at the International Visitor Corps of Jacksonville’s (IVCJax) most recent panel discussion.  “The Role of Media in the U.S., A Sub-Regional Project for Africa,” examined the role of media when addressing social issues.  Eleven African reporters were invited to attend.

Program objectives included:

•    An introduction to the principles of American journalism, press freedom, and the
     evolving role of media;
•    Examining the independence of the American media from the government;
•    Exploring the principles and practices of investigative and civic journalism; and
•    Reviewing the diversity of types of media organizations.

The International Visitor Corps of Jacksonville is a non-profit, non-partisan organization shaping U.S. Foreign Policy.  IVCJax is the local partner for the U.S. Department of State International Visitor Leadership Program.

Posted in: Press   |   Tags: Department of State, Florida Department of Health, IVCJax

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Anson-Stoner recently redesigned and launched The Florida Department of Health’s website, WeMakeTheChange.com. The site provides a user-friendly experience with more enhanced features to learn about various HIV/AIDS prevention opportunities available throughout Florida. Some of the new features include a comprehensive pressroom, the latest news and articles regarding HIV/AIDS prevention, various downloads for community outreach efforts, and e-features like community stories and volunteer opportunities. The redesigned site also provides extensive information regarding numerous We Make the Change community initiatives such as Stop the Spread, Sistas Organizing to Survive (SOS), Man Up, Latinas Unidas Contra SIDA (LUCES), and the Department’s faith-based initiative.  

The campaign has grown tremendously over the past 10 years and the agency is excited to have designed and developed a Web component that reflects the campaign’s growth and success.

Click here to visit the site.

Posted in: Work   |   Tags: Advertising, Clients, Florida Department of Health

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Ten years ago, the Florida Department of Health created the We Make the Change (WMTC) campaign – a statewide media campaign designed to increase awareness of HIV/AIDS and to encourage testing throughout Florida’s minority communities.

Anson-Stoner and the Florida Department of Health teamed up to spread the program’s key messages.  The agency created traditional and nontraditional advertising campaigns, with media ranging from radio commercials and public service announcements to online components such as a Web site and blog. …Read more

Posted in: Press   |   Tags: Florida Department of Health, HIV/AIDS, We Make the Change

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