Is your wood being threatened?  We’re, of course, talking about the wood in your home.  Well, to help protect your wood from termites, Anson-Stoner teamed up with Apex Pest Control to launch their latest creative campaign.  The campaign includes newspaper and outdoor executions as well as two radio spots that explain why, when it comes to beating termites, Apex is the best.

Click below to listen to the radio spots.

Significant Others

You Have Wood

Check out the print and outdoor creative after the jump.

…Read more

Posted in: Work   |   Tags: Advertising, apex, Clients, pest control, termites

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Decked out in our most festive nautical attire, the Anson-Stoner crew met with long-standing client Rec Warehouse for a yachting excursion aboard the Rec Loose. After arriving in Daytona Beach via a fun-filled party bus, everyone eagerly boarded the yacht. We cruised the intercoastal waterway, enjoying the Florida fall weather and keeping a look out for pods of dolphin. A good time was had by all!

Posted in: Fun   |   Tags: Advertising, Clients, Florida, Rec Loose, Rec Warehouse

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For the second year in a row, Central Florida SUBWAY® restaurants were happy to salute veterans and active military personnel by offering them a complimentary 6-inch sub on Veterans Day. At the close of the day, SUBWAY® gave away more than 20,000 subs. Anson-Stoner is proud to work with SUBWAY® on a promotion that honors those who have risked their lives to protect our freedom.

Posted in: Press   |   Tags: Advertising, Clients, Subway, Veterans Day

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Anson-Stoner and Central Florida SUBWAY® restaurants received the “Best Cash Card Promotion” award for the Neato Hedo Giveaway at the annual SUBWAY® Agency Summit in Miami. The promotion offered fans a free adidas sneaker – autographed by Orlando Magic player Hedo Turkoglu – with the purchase of a $50 SUBWAY Card.  The popular sandwich chain gave away more than 2,000 shoes and sold more than $100,000 in Cash Cards, an 803 percent increase in Cash Card sales from 2007 to 2008.

Posted in: Press   |   Tags: Advertising, Awards, Clients, Florida, Subway

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Anson-Stoner and Planet Fitness teamed up to launch the national chain’s new Web site, PlanetFitness.com. The agency was tasked with updating the site’s look and feel without changing the underlying functionality. Anson-Stoner re-skinned the site, improving navigation and the delivery of information. Click here to see the updated site.

Posted in: Work   |   Tags: Advertising, Clients, Planet Fitness

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People want bugs out of their homes.  So, Anson-Stoner got the word out about Apex Pest Control with, well, out-of-home advertising.  In addition to print, radio and social media strategies, the agency created five outdoor billboards to complement the latest Apex creative print campaign.  A total of 25 boards were scattered about Central Florida for added exposure.

Posted in: Work   |   Tags: Advertising, apex, Clients, Florida, Orlando, pest control

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Anson-Stoner teamed up with Central Florida SUBWAY® restaurants  to create a deal that makes weekends even better. Every weekend, beginning at 5 p.m. on Friday, you can enjoy any two regular footlong subs for just $10 at participating locations. What makes this deal so special? It includes subs that are outside of the $5 Every Day Value menu. To promote this offer, the agency created television spots, a :60 radio commercial, cinema advertising, in-store POP and signage, and buttons worn on the shirts of Certified Sandwich Artists. The agency also leveraged relationships with local radio and television networks to create buzz by implementing on-air DJ tastings and Subway Card giveaways.

Posted in: Work   |   Tags: Advertising, Clients, Florida, Subway

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When developing Apex Pest Control’s latest creative campaign, we had to roll up our sleeves and find ways to cut through the advertising clutter in order to maximize exposure. Our innovative strategy included running three unique print ads in the same publication on the same day, along with the development of sexy and humorous 60-second radio spots.

…Read more

Posted in: Press, Work   |   Tags: Advertising, apex, Clients, Florida, Orlando, pest control

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Anson-Stoner redesigned and launched Huckins Yacht Corporation’s Web site at HuckinsYacht.com.  The site provides a cutting-edge look at Huckins’ exquisite collection of one-of-a-kind yachts.  It also offers up-to-date news, including the latest issue of the Fairform Flyer newsletter, as well as restoration and service tips, brokerage listings and much more. Click here for an inside look at world-renowned custom yacht builder, Huckins Yacht Corporation.

Posted in: Press, Work   |   Tags: Advertising, Clients, Florida, Huckins, News, Work

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During the 2008/2009 NBA season, park benches in downtown Orlando were transformed into courtside seats, courtesy of Anson-Stoner and FS Florida/SunSports. The agency transformed downtown trash cans into basketball hoops with proportionately sized backboards that invited passers-by to practice their jump shot.

The backboards promoted FS Florida and SunSports as the exclusive cable providers of Orlando Magic basketball in Florida. And while they might not have helped the Magic win the Championship, the backboards helped prove that Central Floridians still believe in Magic.

Check out the rest of the backboards after the jump.

…Read more

Posted in: Work   |   Tags: Advertising, Clients, Florida, Orlando, Orlando Magic, Sun sports

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Anson-Stoner has been selected as the agency of record for IDS Sports, a sports and bodybuilding supplement company.  Anson-Stoner will be working closely with their NEW WHEY liquid protein products, as well as utilizing creative, media, public relations, and Web development for a new product launch this fall.  Stay tuned for updates!

Posted in: Press, Work   |   Tags: Advertising, Agency, Clients, New Whey

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After implementing a successful marketing campaign for Planet Fitness clubs locally, Anson-Stoner applied the same model on a national scale. Success repeated itself as new memberships soared to six figures! …Read more

Posted in: Press   |   Tags: Advertising, Agency, Clients, News, Planet Fitness

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Anson-Stoner has partnered with Rec Warehouse and Clear Channel to create the Ultimate Backyard Makeover Contest. The Grand Prize winner will receive an $8,000 Rec Warehouse gift certificate. If you win, you can choose from a huge selection of spas, above-ground pools and patio furniture to create the yard you’ve always dreamed of. Anyone in Atlanta, Chattanooga, Columbia, Knoxville, Raleigh, Richmond, Miami, Tampa, Tallahassee, Jacksonville and Orlando is eligible to participate. Offer ends April 30, 2009.

Posted in: Press   |   Tags: Advertising, Clients, Contests, PR, Rec Warehouse

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Centro Properties is giving entrepreneurial types the chance to be their own boss. Independence Mall in Wilmington, North Carolina, and West Park Mall in Cape Girardeau, Missouri – both owned by Centro Properties – are launching a promotion in which one Grand Prize winner for each mall will receive free use of a specialty leasing cart for 6 months. Now that’s what we call a real good business deal. Here’s a quick rundown of how the promotion works. …Read more

Posted in: Press   |   Tags: Advertising, Centro Properties, Clients, Contests

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Huckins Yacht Corporation’s most recent masterpiece, La Belle Hélène, is featured in the new issue of Yachting Magazine.  La Belle Hélène is Huckins’ second Linwood 56 Jet Drive and one of their most luxurious yachts to date.  The 56 shows off its fair form for yachting fans and Huckins enthusiasts.  Check out “Bucking the Trend” in the April issue of Yachting, available on stands now, or click here to read the article.

Posted in: Press   |   Tags: Advertising, Article, Clients, Florida, Huckins

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No more excuses!  Planet Fitness just made it easier to join a gym during these tough economic times.   For one week only, from April 1 – April 7, Planet Fitness locations nationwide will host a $1 Sale.  New members will pay just $1 to sign up and only $10 per month with no contracts or commitments.  What an amazing deal!  Join online at www.planetfitness.com or sign up at your nearest Planet Fitness location.

Posted in: Press   |   Tags: Advertising, Clients, Planet Fitness, Promotion

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With the success of the $1 promotion in Central Florida, hundreds of Planet Fitness clubs have joined our regimen as Anson-Stoner becomes the agency of record for the company’s first national advertising and branding initiative slated to begin in April.  Anson-Stoner will be responsible for media planning and buying, creative development, and franchisee relations to increase memberships throughout the country.  It’s safe to say that Anson-Stoner and Planet Fitness work out together.

Posted in: Press   |   Tags: Advertising, Agency, Clients, News, Planet Fitness

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Central Floridians: here’s your chance to star in your own Subway $5 Footlong commercial that will air locally during the American Idol Finale. The promotion goes a little something like this: 

Take a video of yourself singing the $5 Footlong jingle. 

Log on at My Fox Orlando  and upload your video. 

Be sure to vote for your favorite video, too (which, of course, should be yours if you just uploaded one). If you win, you’ll not only have your video air locally on FOX35 during the American Idol Finale, but you’ll also receive a $500 Subway card. 

Better get those cameras rolling, though – the deadline to enter is April 19. 
 


Click here for complete rules.

Posted in: Press   |   Tags: Advertising, Clients, Contests, Subway

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Central Florida creative and advertising professionals got to hear “…an ADDY goes to Anson-Stoner” a total of 34 times on Sat. Feb. 21 during the Orlando Advertising Federation’s Annual ADDY Award ceremony. Anson-Stoner won 13 Gold ADDYs, 15 Silver ADDYs and six “Best of Category” awards, including Best of Broadcast, Best of Elements of Advertising, Best of Public Service, Best of Out-of-home, Best of Mixed Media, and Outstanding Art Director, presented to Tom Macaluso for the second consecutive year. It was also the second consecutive year Anson-Stoner won Best of Broadcast for their HomeBrew Den radio. …Read more

Posted in: Press, Work   |   Tags: Advertising, Agency, Awards, Clients, Florida, Orlando

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Congratulations are in order for DiPasqua Enterprises, owner of 89 SUBWAY® restaurants in Central Florida, which celebrated the receipt of the Leadership in Energy and Environmental Design (LEED) Certification for their Calypso Commons’ SUBWAY in Kissimmee. This is the first official “green” SUBWAY® restaurant in the world. The U.S. Green Building Council (USGBC) presented DiPasqua Enterprises with a plaque honoring their commitment to providing an eco-friendly dining experience. The SUBWAY® “green” store was built with extensive use of recycled products and furnishings, and it utilizes sustainable processes that yield an estimated energy savings of about 20%. That saves a lot of green! Click here to read the press release.

Posted in: Press   |   Tags: Advertising, Clients, Green, Subway

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Fifteen thousand Central Floridians found a new fitness plan at Planet Fitness thanks to the slimmed-down $1 sign-up special! The week-long promotion increased membership at the 10 local gyms from 55,000 to 70,000. That’s $1,800,000 a year, a strong showing no matter how you work it out! Click here to see what the Sentinel has to say about this powerful promotion.

Posted in: Press, Work   |   Tags: Advertising, Clients, Planet Fitness

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Anson-Stoner helped launch the new Kāne’ohe Web site, BambooProvisions.com. The site showcases the finest in eco-luxury bamboowear. It also offers up-to-date news, industry information and much more. Click here for an inside look at a brand with unprecedented style and sophistication.

Posted in: Work   |   Tags: Advertising, Clients, Interactive, Kane'Ohe, News, Web

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Central Florida SUBWAY restaurants honored our military service men and women this past Veterans Day by offering a complimentary sub to all veterans and active military. By the close of business, SUBWAY proudly gave away more than 14,000 subs! Anson-Stoner was thrilled to work with SUBWAY on such a commendable event. What a great way to say thank you to those who serve our country.

Posted in: Press   |   Tags: Advertising, Clients, Subway

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