Anson-Stoner assisted Central Florida, Gainesville, and Jacksonville SUBWAY® restaurants with the rollout of a full breakfast menu, which launched on April 5. The new menu features customizable omelet sandwiches with options that include a combination of eggs (or egg whites), cheese, ham, bacon, steak, sausage, peppers and onions in addition to any of Subway’s fresh vegetable toppings.  Breakfast sandwiches are served on your choice of freshly baked breads, flatbread or a light wheat English muffin.

To promote the new menu, the agency bought television media, executed Internet promotions, outdoor billboards, in-store POP and signage, and created custom T-shirts worn by Certified Sandwich Artists.  The agency also leveraged relationships with local radio and television networks to create buzz by implementing on-air tastings and endorsements.

Posted in: Work   |   Tags: Advertising, breakfast, Clients, Subway

Anson-Stoner welcomed more than 25 local media representatives for an agency update breakfast. The event allowed the media department to not only network with industry veterans, but also connect with new reps. Lively discussion about the agency’s clients and services filled the room as everyone grazed the delicious bagel and pastry assortment. The breakfast was just one way to give back and celebrate new opportunities, as well as show our appreciation to those that help make a media campaign successful.

Posted in: Press   |   Tags: Advertising, Agency, breakfast, Florida, media, Orlando