Anson-Stoner celebrated another great year of hard work and creativity during the Orlando Advertising Federation’s 2010 ADDY Award ceremony. The agency received a total of 22 ADDYs – 11 Gold, 10 Silver, and one “Best of Category.” This is the most ADDYs given to any local agency this year. The annual celebration that honors Orlando’s talented advertising professionals took place on Sat., Feb. 27 at the Orlando Science Center.

Anson-Stoner’s ADDY accolades were the result of creative projects for Apex Pest Control and Sun Sports/FS Florida, as well as agency self-promotion.

Posted in: Press   |   Tags: addy, Advertising, Agency, Awards, Orlando

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Anson-Stoner’s VP/creative director, Tom Macaluso, and associate creative director, Gene Albamonte, were guests on WKMG Local 6 news on Super Bowl Sunday.  In preparation for the big game, Tom and Gene offered commentary on Super Bowl ads and provided perspectives on how these commercials can affect a brand.

Posted in: Press   |   Tags: Advertising, Agency, Super Bowl, WKMG

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Super Bowl ads always stimulate interesting conversations that, at times, seem more captivating than the game itself.  Anson-Stoner creative director, Tom Macaluso, and associate creative director, Gene Albamonte, will get the conversation started via live tweets during Sunday’s big game.  Follow Anson-Stoner on Twitter to see commentary from a creative perspective — in real time — as the ads air.  The fun begins at 6:30 p.m. on Super Bowl Sunday.

Tune into WKMG Local 6 news for a preview:  Sunday, 2/7 from 6 – 9 a.m.

Read more about Tom and Gene after the jump.

…Read more

Posted in: Press, Uncategorized   |   Tags: Advertising, Agency, Super Bowl, Twitter

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Anson-Stoner’s VP/creative director, Tom Macaluso, was selected to judge the 2010 Treasure Coast ADDY® Awards. The ADDYs are the advertising industry’s largest and most representative competition. Winners of the Treasure Coast ADDYs will be announced at the ADDY’s Gallery Night on Tues., Feb 16 at the Fish House Art Center & Gallery in Port Salemo, Fla.  In recent years, Tom has won numerous local, regional, and national ADDY Awards, including Outstanding Art Director in 2008 and 2009. He has been recognized by several prestigious national awards such as The One Show, Effies, Clios, and Communication Arts.

Posted in: Press   |   Tags: addy, Advertising, Agency, Awards

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Whether you’ve accepted it or not, we now live in an extremely digital world.  Six Pixels of Separation by Mitch Joel touches on why it’s important to understand the many new online channels and describes different ways that businesses can take advantage of them.

You’ve most likely heard about the concept of Six Degrees of Separation, the idea that we are all connected through fewer than six degrees.  While the theory has been around for ages, it is no longer relevant in today’s world.  The degrees have since been removed as a result of the Internet, the many online social networks, and new media tools.  Everyone is now connected.  It’s no longer about who you know, because we all now live in a world where we can choose to know everyone, and everyone can choose to know us.  “We are all a click (or a pixel) away from one another” (Joel 4). …Read more

Posted in: Insight   |   Tags: Advertising, Agency, Six Pixels of Seperation

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Anson-Stoner welcomes three new members to the agency’s growing roster.

Kristy Loper joins the agency as PR account executive, bringing a strong background in internal and external communications.  Alicia Durigan, previously a media coordinator at Anson-Stoner, rejoins the agency as its newest account coordinator.  Wes Sumner joins the creative team as art director, having gained experience with agencies in Orlando and Atlanta before coming to Anson-Stoner.

Posted in: Press   |   Tags: Advertising, Agency, News

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Anson-Stoner welcomed more than 25 local media representatives for an agency update breakfast. The event allowed the media department to not only network with industry veterans, but also connect with new reps. Lively discussion about the agency’s clients and services filled the room as everyone grazed the delicious bagel and pastry assortment. The breakfast was just one way to give back and celebrate new opportunities, as well as show our appreciation to those that help make a media campaign successful.

Posted in: Press   |   Tags: Advertising, Agency, breakfast, Florida, media, Orlando

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With lawn chairs in tow, the Anson-Stoner crew gathered at the Winter Park Dinky Dock for the Second Annual Lawn Chair Party. To celebrate months of hard work, employees – along with friends and family – enjoyed a relaxing afternoon in the Florida sun.  Some tried catching a few fish, while others simply lounged by the shore.

Posted in: Fun   |   Tags: Advertising, Agency, Florida, Party

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Anson-Stoner congratulates our president, Andrew Anson, who was named one of the 2009 Orlando Business Journal’s Forty Under 40. The annual competition recognizes the most innovative and influential young professionals in the region. Anson was nominated by long-time client David Doebler of REC Warehouse. 

More than 150 executives were nominated for this prestigious accolade, and the nominee list was narrowed to the 40 top winners who exhibit outstanding professional achievement and a commitment to community service.

Posted in: Press   |   Tags: Advertising, Agency, Florida, News

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Anson-Stoner has been selected as the agency of record for IDS Sports, a sports and bodybuilding supplement company.  Anson-Stoner will be working closely with their NEW WHEY liquid protein products, as well as utilizing creative, media, public relations, and Web development for a new product launch this fall.  Stay tuned for updates!

Posted in: Press, Work   |   Tags: Advertising, Agency, Clients, New Whey

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The results are in.  Anson-Stoner was awarded four National ADDY Awards – two Gold and two Silver – the most awarded to any Florida agency this year. Recent work for the Florida Department of Health, Everglades Boats, and Kane’ohe Bamboo Provisions was recognized at the 2009 National ADDY Award ceremony on June 6 in Arlington, Va.

Posted in: Press, Work   |   Tags: addy, Advertising, Agency, Awards

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Anson-Stoner proudly welcomes four new faces to the agency roster. 

Cyndy Murrieta, a media planning and buying veteran, joins the agency as our newest media buyer.  Corey Hickey joins the creative team as interactive developer, bringing expertise in Web development and interactive media.  Kristen Floyd, an FSU graduate, joins the account services department with a background in corporate event planning and coordination.  Kristin Fortin joins the agency as traffic coordinator.  She gained account service experience with another Orlando agency before coming to Anson-Stoner.

Posted in: Press   |   Tags: Advertising, Agency, News

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What do you get when you combine pr savvy, production coordination and a love of Mexican food? Burrito Wednesday.

It’s official. Every Wednesday, the Anson crew piles into various Mexican restaurants around town sampling the best guac, queso and, of course, burritos. It may not replace coffee as our main source of creative energy, but all that hot sauce is likely to light a fire under our butts for the remainder of the work day. And as far as we’re concerned, that is muy bueno.

Posted in: Fun   |   Tags: Advertising, Agency, Burritos, Florida

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After implementing a successful marketing campaign for Planet Fitness clubs locally, Anson-Stoner applied the same model on a national scale. Success repeated itself as new memberships soared to six figures! …Read more

Posted in: Press   |   Tags: Advertising, Agency, Clients, News, Planet Fitness

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The District ADDY Awards were announced. Anson-Stoner is the proud recipient of a total of 17 District ADDY Awards – 12 Golds and 5 Silvers. Campaigns for the Florida Department of Health and Kane’ohe received the most recognition with a combined total of 11 ADDY Awards. Initiatives for Everglades Boats, Collier Jaguar, HomeBrew Den and Huckins Yacht Corporation were also recognized. Gold District ADDY winners will advance to the National ADDY Award Competition held on June 6, 2009.

Posted in: Work   |   Tags: addy, Advertising, Agency, Awards, Florida

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Anson-Stoner’s public relations department was honored with two awards at the 2009 Florida Public Relations Association Image Awards gala.  The department was recognized with an Image Award for the campaign that launched Huckins Yacht Corporation’s second Linwood 56 Jet Drive, and an Award of Distinction for the SUBWAY Veterans Day promotion that offered free sandwiches to active and retired service men and women.

Posted in: Press   |   Tags: Advertising, Agency, Awards, Florida, PR, Public Relations

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Anson-Stoner enjoyed the cinematic premiere of ART & COPY during the Florida Film Festival on April 3. The film celebrates the talent behind America’s most influential advertising since the mid-1960’s.  Anson-Stoner employees lined the front row as some of advertising’s biggest influences offered insight on the creativity behind their smartest and most effective work. Great film! Click here to see a preview.

Posted in: Fun   |   Tags: Advertising, Agency, Film

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With the success of the $1 promotion in Central Florida, hundreds of Planet Fitness clubs have joined our regimen as Anson-Stoner becomes the agency of record for the company’s first national advertising and branding initiative slated to begin in April.  Anson-Stoner will be responsible for media planning and buying, creative development, and franchisee relations to increase memberships throughout the country.  It’s safe to say that Anson-Stoner and Planet Fitness work out together.

Posted in: Press   |   Tags: Advertising, Agency, Clients, News, Planet Fitness

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Gene Albamonte will once again represent Anson-Stoner as a first-round judge for the 2009 Radio-Mercury Awards. Albamonte was recognized as a Radio-Mercury Awards finalist in 2005, 2006 and 2007.  Senior copywriter, Tom Woodward, was presented with a Radio-Mercury Award in 2004 for his work with the Florida Department of Health.  Winners of the 2009 Radio-Mercury Awards will be announced June 17.  For more information about the awards, visit radiomercuryawards.com

Posted in: Press   |   Tags: Advertising, Agency, Awards, Gene Albamonte

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Anson-Stoner president Andrew Anson is honored to be a guest on local radio station WPRK’s Entrepreneur Show in Winter Park this coming Tues., March 17, from 12 noon – 1 p.m.  Anson and host Pat Kirchner will discuss the many ways an agency can remain successful during hard economic times.  Tune into 91.5 FM to hear the live interview or click here to stream it.

Posted in: Press   |   Tags: Advertising, Agency, Florida, Interviews, Rollins, WPRK

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Central Florida creative and advertising professionals got to hear “…an ADDY goes to Anson-Stoner” a total of 34 times on Sat. Feb. 21 during the Orlando Advertising Federation’s Annual ADDY Award ceremony. Anson-Stoner won 13 Gold ADDYs, 15 Silver ADDYs and six “Best of Category” awards, including Best of Broadcast, Best of Elements of Advertising, Best of Public Service, Best of Out-of-home, Best of Mixed Media, and Outstanding Art Director, presented to Tom Macaluso for the second consecutive year. It was also the second consecutive year Anson-Stoner won Best of Broadcast for their HomeBrew Den radio. …Read more

Posted in: Press, Work   |   Tags: Advertising, Agency, Awards, Clients, Florida, Orlando

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Situation
Planet Fitness owns and operates 18 gym locations in Central Florida. Their unique business model, which features a no-frills gym membership for $49 down, $10 per month and no commitment, had seen moderate success.

While Planet Fitness historically sees the largest increase in membership during the month of January, there was concern that the economic downturn could have a negative effect on 2009 sales. The agency was charged with developing a promotion to boost sales at the beginning of January to offset a likely slow year. …Read more

Posted in: Insight, Work   |   Tags: Advertising, Agency, Planet Fitness

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As you may have heard, Anson-Stoner’s very own Jessica Roberts is the recipient of the prestigious 2008 Silver Medal, presented by the American Advertising Federation. The Award presentation/reception took place on Thursday, January 29, at the Enzian Theater. For more information about the Silver Medal click here.

Posted in: Press   |   Tags: Advertising, Agency, Awards, Jessica Roberts

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It’s great to be an employee of Anson-Stoner. The agency celebrated the holiday season in style compliments of president, Andy Anson. The entire staff (even the interns) was treated to a shopping trip at The Mall at Millenia to thank everyone for their hard work throughout the year. Oh, and there was no car-pooling on this trip; the staff was chauffeured in a party bus. Thanks, Andy!

Posted in: Fun   |   Tags: Advertising, Agency, Employees, Holiday

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Check out what the Orlando Business Journal has to say about Anson-Stoner president Andy Anson and his success. Click here to read the article.

Posted in: Press   |   Tags: Advertising, Agency, Florida, News, Orlando

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An array of lawn chairs covered the agency parking lot in celebration of the First Annual Lawn Chair Party. Employees, friends and family gathered to enjoy the festivities and participate in a friendly game of Washers – the other great American pastime.

Posted in: Fun   |   Tags: Advertising, Agency, Florida, Party

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