News & Updates

Treasure Beach Hotel

As snow blankets much of the northeast, we here at Anson-Stoner are packing our bags and heading to Barbados to visit our new client, Treasure Beach Hotel.

Treasure Beach was recently awarded “Best Small Romantic Luxury Hotel of the Year” by Caribbean World Magazine.  This luxury hotel is reportedly located on one of the best beaches on the island.

We look forward to getting the word out on this undiscovered gem in Barbados.  The agency will be responsible for all North American campaigns, which include branding, marketing, advertising, PR and social media.  Oh, and of course, our first initiative is to research the island, the property, culinary offers and island activities.

Snorkeling anyone?

Welcome to our new website.

Welcome to our new website. Take a look around and see what we’ve been up to.

Happy Holidays from Anson-Stoner

Season’s Greetings from all of us at Anson-Stoner.

The agency will be closed Friday, December 24 in celebration of Christmas and Friday, December 31 as we ring in the New Year.

Wishing you a festive holiday and prosperous New Year!

SUBWAY Salutes Military for 3rd Year

For the third consecutive year, Central Florida SUBWAY® restaurants were thrilled to salute veterans and active military on Veterans Day, giving away 27,500 complimentary 6-inch subs. In addition, for the veterans who were unable to visit a SUBWAY® restaurant, the company donated subs to VA hospitals throughout Central Florida. Read more »

Best Ad Agency: Anson-Stoner

While we heard some voters might have, well, bent the rules, we sure didn’t.  We promise.  We’re just that good.  The results of the Orlando Business Journal (OBJ) Readers’ Choice Awards are in and Anson-Stoner was named best ad agency.  We’re honored that our hard work cuts through the advertising clutter.

The Readers’ Choice Awards are polled annually and reveal where OBJ fans prefer to shop, eat and do business.  A special thanks to everyone who voted!

Peter Island Gains Momentum

The Anson-Stoner PR team has been busy managing the media for Peter Island Resort & Spa, a posh private island in the British Virgin Islands. The agency created quite a splash this summer as the resort graced the cover of Caribbean Living with an impressive 12-page spread in the magazine’s summer issue. Read more »

Anson-Stoner Acquires Fareed Zapala Koepke

The ink is now dry:  Anson-Stoner officially acquires Fareed Zapala Koepke (FZK), a marketing consultancy that boasts an international reputation as a leader in hospitality marketing.

With this move, the agency gains a strong foothold in the hospitality, tourism and travel sectors. Clients include Peter Island Resort & Spa, The Fairmont Southampton, Skytop Lodge, Fernandez Bay Village, and The Reef.

In addition, Anson-Stoner welcomes four new members to our growing staff:

• John Fareed, managing partner of FZK, joins Anson-Stoner as executive vice president
• Nina Zapala takes on the role of director of public relations
• Brent Koepke becomes associate creative director

Amy Mierzwinski serves as account executive

The 1% Windfall

Most companies spend hundreds of thousands of dollars and invest countless hours in research and development, distribution, and marketing strategies to bring a product to market. But when it comes to setting a price for their product, many companies drop the ball. Most managers aren’t comfortable setting prices, and a lot of times critical pricing decisions are made by using the method of “this is the way we’ve always done it” or it’s “just like the competition’s” (Mohammed 23). Rafi Mohammed, author of The 1% windfall, feels that this strategy causes companies to shortchange themselves everyday. Read more »

The Role of Media Relations in the U.S.

On behalf of the Florida Department of Health, Bureau of HIV/AIDS and in conjunction with the Duval County Health Department, Anson-Stoner account executive Sarah Bridegroom was selected by the Bureau to share her expertise of HIV media relations at the International Visitor Corps of Jacksonville’s (IVCJax) most recent panel discussion.  “The Role of Media in the U.S., A Sub-Regional Project for Africa,” examined the role of media when addressing social issues.  Eleven African reporters were invited to attend. Read more »

Apex Pest Control Launches New Website

Looking for a pest control company?  Visit Apex Pest Control’s new website, www.apexpest.com. The site – created and developed by Anson-Stoner – provides information on Apex’s top-notch services, including pest control, termite prevention and treatment, lawn care, and commercial services.  The new site also offers consumers an index of common Florida insect home invaders, and it gives visitors the opportunity to get a free quote, find the nearest location, and sign up for the Apex e-newsletter.

Click here to see how Apex makes bugs wish they were never born. Hatched. Whatever.