News & Updates

Huckins Yacht Featured in Yachting Magazine

The Anson-Stoner team is off to a great start this new year, having recently acquired editorial placement for Huckins Yacht in the January 2012 Classic Boat Issue of Yachting Magazine. As one of the marine industry’s oldest and most revered publications, the magazine found Huckins to be a perfect fit for their cover story, which offered readers an inside look at the custom yacht builder’s rich history.

“After nearly a year of proactive pitching, combined with long-standing relationships, Huckins Yacht won the most coveted placement in the magazine,” stated Carley Rudd, PR Account Coordinator for Huckins. “Winning the cover spot of the January issue was a huge achievement for both our client and the public relations department, and is a great way to set the tone for the year to come.”

To view the feature article and Huckins photo gallery, visit Yachting Magazine.

Out with the old, in with the new.

Anson-Stoner recently teamed up with Windjammer Landing Villa Beach Resort to conduct a complete rebranding of the St Lucian property, which included a new logo, brand guidelines, website, on-property collateral and print advertising in Caribbean Travel & Life, Budget Travel, Islands and Destination Weddings & Honeymoons.

Due to the newly implemented brand and marketing efforts, the resort has reported a significant increase in projected sales for 2012. To view the resort’s recently launched website, visit windjammer-landing.com.

Anson-Stoner is proud to announce its selection as new agency of record for ConTech Restoration.

Located in Winter Garden, Florida, the internationally recognized general contractor specializes in both new concrete construction and existing structure restoration, and is renowned for their outstanding project management and collective step-by-step planning process. The family-owned company most recently earned the ‘Project of the Year’ award from International Concrete Repair Industry, for their $6.5M restoration project with the Royal Floridian Resort.

Anson-Stoner will be responsible for promoting company co-owner Alan Haughey’s field expertise while developing strategic positioning and messaging for the brand.

Arghh, Anson-Stoner Welcomes a Pirate Invasion

Anson-Stoner has been selected as agency of record for Pirates Dinner Adventure and Treasure Tavern. As the world’s most interactive dinner show, Pirates Dinner Adventure is a swashbuckling good time for the entire family. Treasure Tavern, voted Best Live Show 2011 by the Orlando Sentinel, is Orlando’s hottest nighttime show and dining experience for adults. Needless to say, the crew at Anson-Stoner is brushing up on their pirate lingo.

Anson-Stoner will work to develop and implement a strategic advertising and branding initiative, and will be responsible for media planning and buying, creative development, and public relations.

Anson-Stoner Welcomes Robert Merrick And Justin Bohn

Anson-Stoner proudly welcomes a couple new faces to the agency roster.

Robert Merrick joins the agency as senior art director. Robert will be working on a number of agency clients, although we can’t disclose that number as it is classified. But let’s just say it’s a good number. A very good number indeed.

Also, a big welcome goes out to Justin Bohn, who has been crowned Director of Finance. Justin has a background in controllership and public accounting. So, yeah. Our finances are about to get directed. Big time.

Say Hello To Islas Secas: A Fisherman’s Paradise And Our Newest Account

Anson-Stoner has been selected as the agency of record for Islas Secas, a collection of 16 private islands 25 miles from the coast of Panama. A fisherman’s paradise, the islands have been featured on ESPN, in a variety of fishing publications, Outside Magazine and more. The private, natural escape offers opportunities for whale watching, kayaking, scuba diving, snorkeling, wind surfing, hiking and total relaxation.

Anson-Stoner will be responsible for strategic marketing and public relations, creative development, social media campaigns, and media planning.

Huckins Service Campaign

Anson-Stoner teamed up with Huckins Yacht Corporation to develop and launch their new service campaign. The campaign includes a service brochure, ads placed in national boating publications, a reminder postcard, and posters.

After all, not only is Huckins one of the oldest and most respected yacht builders in the United States, their service yard is one the best-known in the country. Staffed with skilled craftsmen, designers, engineers, painters, electricians and mechanics who harbor more than 40 years of custom boat-building experience, it’s no surprise the company wanted to show them off and keep them busy.

We’re Hiring

Anson-Stoner continues to grow, which means it’s hiring time. We’re currently looking for a Production Manager and an Interactive Designer. Here are the details:

Production Manager

Develop, schedule, implement and manage agency production and workflow. Schedule and track print and broadcast projects from creative development through final production. Negotiate and estimate with vendors for print/collateral. Hire Creative freelancers, Traffic, Production and support staff. Reconcile vendor invoices and keep projects within budgets. Keep up-to-date media schedules. Distribute ad materials and issue written directions to appropriate media vehicles.

Job requirements:

• Three or more years of advertising agency experience.
• Excellent written/verbal communication skills.
• Outstanding project management skills.
• Exceptional organizational, time and self-management skills, as well as the ability to prioritize and multi-task.
• Proficient in Illustrator, Photoshop, Creative Suite, Word, Excel, and Acrobat.
• Bachelor’s degree in Advertising or related field.

If you are interested in this position Click here to send us an email.

Interactive Designer

We’re looking for an interactive designer who is passionate about making sure thoughtful brand experience and usable design conventions are applied to all digital and print/collateral projects. Digital work includes websites, social media, banner advertising and other interactive executions. The ideal candidate strives to create award-winning work that helps grow each client’s business. This position will work closely with the creative director, developer, account directors and project managers to conceive, develop, and implement designs for digital and print avenues.

Job Requirements

• 3+ years of agency experience.
• Formal design training with solid typography, graphic, and interactive design skills.
• Knowledge in preparing and optimizing designs for online consumption.
• Ability to organize and prioritize several projects at the same time.
• Ability to create and manage against specified timelines.
• Stellar verbal and written communications skills.
• Excellent interpersonal skills.
• Wireframing, Photoshop, Illustrator, InDesign.

If you are interested in this position Click here to send us an email.

New Client: Windjammer Landing Villa Beach Resort

There’s no better time than now for a trip to the Caribbean.  Anson-Stoner hopped on the first plane to St. Lucia to visit the agency’s new client, Windjammer Landing Villa Beach Resort.

Patterned after the picturesque villages of the Mediterranean, Windjammer Landing’s stunning villas are spread among 60 flowering acres on one of the most lush islands in the Caribbean.

The agency has been tasked with a complete property rebrand, which includes account management and consultation, creative and interactive development, media buying, public relations, and social media for their U.S., U.K., and Canadian markets. Anson-Stoner also provided creative direction and on-site assistance for a new photo shoot.

Check back soon for new updates from Windjammer Landing Villa Beach Resort.

HomeBrew Den Makeover

HomeBrew Den is getting a HomeBrew makeover, courtesy of Anson-Stoner. We redesigned the company’s logo and stationery—including business cards, letterhead, and stickers for packaging—and we’re currently in the midst of redesigning their website.

A little bit about HBD: the company sells the supplies and ingredients people need to brew their own beer and make their own wine at home. They have a bricks-and-mortar location in Tallahassee, Florida, and an online presence.

And now they’ve got a new image. Have a look, and we’ll let you know when the new homebrewden.com is up.