Anson-Stoner celebrated another great year of hard work and creativity during the Orlando Advertising Federation’s 2010 ADDY Award ceremony. The agency received a total of 22 ADDYs – 11 Gold, 10 Silver, and one “Best of Category.” This is the most ADDYs given to any local agency this year. The annual celebration that honors Orlando’s talented advertising professionals took place on Sat., Feb. 27 at the Orlando Science Center.

Anson-Stoner’s ADDY accolades were the result of creative projects for Apex Pest Control and Sun Sports/FS Florida, as well as agency self-promotion.

Posted in: Press   |   Tags: addy, Advertising, Agency, Awards, Orlando

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Is your wood being threatened?  We’re, of course, talking about the wood in your home.  Well, to help protect your wood from termites, Anson-Stoner teamed up with Apex Pest Control to launch their latest creative campaign.  The campaign includes newspaper and outdoor executions as well as two radio spots that explain why, when it comes to beating termites, Apex is the best.

Click below to listen to the radio spots.

Significant Others

You Have Wood

Check out the print and outdoor creative after the jump.

…Read more

Posted in: Work   |   Tags: Advertising, apex, Clients, pest control, termites

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Anson-Stoner’s VP/creative director, Tom Macaluso, and associate creative director, Gene Albamonte, were guests on WKMG Local 6 news on Super Bowl Sunday.  In preparation for the big game, Tom and Gene offered commentary on Super Bowl ads and provided perspectives on how these commercials can affect a brand.

Posted in: Press   |   Tags: Advertising, Agency, Super Bowl, WKMG

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Super Bowl ads always stimulate interesting conversations that, at times, seem more captivating than the game itself.  Anson-Stoner creative director, Tom Macaluso, and associate creative director, Gene Albamonte, will get the conversation started via live tweets during Sunday’s big game.  Follow Anson-Stoner on Twitter to see commentary from a creative perspective — in real time — as the ads air.  The fun begins at 6:30 p.m. on Super Bowl Sunday.

Tune into WKMG Local 6 news for a preview:  Sunday, 2/7 from 6 – 9 a.m.

Read more about Tom and Gene after the jump.

…Read more

Posted in: Press, Uncategorized   |   Tags: Advertising, Agency, Super Bowl, Twitter

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Anson-Stoner’s VP/creative director, Tom Macaluso, was selected to judge the 2010 Treasure Coast ADDY® Awards. The ADDYs are the advertising industry’s largest and most representative competition. Winners of the Treasure Coast ADDYs will be announced at the ADDY’s Gallery Night on Tues., Feb 16 at the Fish House Art Center & Gallery in Port Salemo, Fla.  In recent years, Tom has won numerous local, regional, and national ADDY Awards, including Outstanding Art Director in 2008 and 2009. He has been recognized by several prestigious national awards such as The One Show, Effies, Clios, and Communication Arts.

Posted in: Press   |   Tags: addy, Advertising, Agency, Awards

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Whether you’ve accepted it or not, we now live in an extremely digital world.  Six Pixels of Separation by Mitch Joel touches on why it’s important to understand the many new online channels and describes different ways that businesses can take advantage of them.

You’ve most likely heard about the concept of Six Degrees of Separation, the idea that we are all connected through fewer than six degrees.  While the theory has been around for ages, it is no longer relevant in today’s world.  The degrees have since been removed as a result of the Internet, the many online social networks, and new media tools.  Everyone is now connected.  It’s no longer about who you know, because we all now live in a world where we can choose to know everyone, and everyone can choose to know us.  “We are all a click (or a pixel) away from one another” (Joel 4). …Read more

Posted in: Insight   |   Tags: Advertising, Agency, Six Pixels of Seperation

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Anson-Stoner welcomes three new members to the agency’s growing roster.

Kristy Loper joins the agency as PR account executive, bringing a strong background in internal and external communications.  Alicia Durigan, previously a media coordinator at Anson-Stoner, rejoins the agency as its newest account coordinator.  Wes Sumner joins the creative team as art director, having gained experience with agencies in Orlando and Atlanta before coming to Anson-Stoner.

Posted in: Press   |   Tags: Advertising, Agency, News

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As we make our way through this season with cheer, Anson-Stoner wishes you the happiest of holidays and a very prosperous new year.

Here are a few memories and traditions that make our holidays special: …Read more

Posted in: Press   |   Tags: Advertising, Anson-Stoner, Happy holidays

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Every year a team of volunteers, known as the Basket Brigade, donates and delivers tailor-made gift baskets with all the essentials for a Thanksgiving feast to families in need. On Saturday, November 21, volunteers from the Orlando area gathered to help deliver more than 150 baskets. The notion is that one small act of generosity on the part of one caring person can transform the lives of many others.
…Read more

Posted in: Press   |   Tags: Advertising, Basket Brigade, Thanksgiving

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Decked out in our most festive nautical attire, the Anson-Stoner crew met with long-standing client Rec Warehouse for a yachting excursion aboard the Rec Loose. After arriving in Daytona Beach via a fun-filled party bus, everyone eagerly boarded the yacht. We cruised the intercoastal waterway, enjoying the Florida fall weather and keeping a look out for pods of dolphin. A good time was had by all!

Posted in: Fun   |   Tags: Advertising, Clients, Florida, Rec Loose, Rec Warehouse

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For the second year in a row, Central Florida SUBWAY® restaurants were happy to salute veterans and active military personnel by offering them a complimentary 6-inch sub on Veterans Day. At the close of the day, SUBWAY® gave away more than 20,000 subs. Anson-Stoner is proud to work with SUBWAY® on a promotion that honors those who have risked their lives to protect our freedom.

Posted in: Press   |   Tags: Advertising, Clients, Subway, Veterans Day

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Anson-Stoner’s production manager, Mimi Allen, was appointed to the Rollins College Alumni Association Board of Directors. The Alumni Board promotes the welfare of Rollins and facilitates the exchange of ideas between the college and its alumni. As a 2006 graduate and the youngest member of the board, Mimi offers a fresh perspective on how to communicate to young alumni. The Board of Directors meets three times a year.

Posted in: Press   |   Tags: Advertising, Education, Florida, Orlando, Rollins College

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Anson-Stoner welcomed more than 25 local media representatives for an agency update breakfast. The event allowed the media department to not only network with industry veterans, but also connect with new reps. Lively discussion about the agency’s clients and services filled the room as everyone grazed the delicious bagel and pastry assortment. The breakfast was just one way to give back and celebrate new opportunities, as well as show our appreciation to those that help make a media campaign successful.

Posted in: Press   |   Tags: Advertising, Agency, breakfast, Florida, media, Orlando

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Anson-Stoner and Central Florida SUBWAY® restaurants received the “Best Cash Card Promotion” award for the Neato Hedo Giveaway at the annual SUBWAY® Agency Summit in Miami. The promotion offered fans a free adidas sneaker – autographed by Orlando Magic player Hedo Turkoglu – with the purchase of a $50 SUBWAY Card.  The popular sandwich chain gave away more than 2,000 shoes and sold more than $100,000 in Cash Cards, an 803 percent increase in Cash Card sales from 2007 to 2008.

Posted in: Press   |   Tags: Advertising, Awards, Clients, Florida, Subway

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The Florida Department of Health released the latest in a series of reports, “Man Up: The Crisis of HIV/AIDS Among Florida’s Men.” The goal was to raise awareness and encourage men to take responsibility for the consequences of their sexual actions and other risk behaviors. …Read more

Posted in: Press   |   Tags: Advertising, Department of Health, Florida, HIV/AIDS, Man Up

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Anson-Stoner and Planet Fitness teamed up to launch the national chain’s new Web site, PlanetFitness.com. The agency was tasked with updating the site’s look and feel without changing the underlying functionality. Anson-Stoner re-skinned the site, improving navigation and the delivery of information. Click here to see the updated site.

Posted in: Work   |   Tags: Advertising, Clients, Planet Fitness

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People want bugs out of their homes.  So, Anson-Stoner got the word out about Apex Pest Control with, well, out-of-home advertising.  In addition to print, radio and social media strategies, the agency created five outdoor billboards to complement the latest Apex creative print campaign.  A total of 25 boards were scattered about Central Florida for added exposure.

Posted in: Work   |   Tags: Advertising, apex, Clients, Florida, Orlando, pest control

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Anson-Stoner teamed up with Central Florida SUBWAY® restaurants  to create a deal that makes weekends even better. Every weekend, beginning at 5 p.m. on Friday, you can enjoy any two regular footlong subs for just $10 at participating locations. What makes this deal so special? It includes subs that are outside of the $5 Every Day Value menu. To promote this offer, the agency created television spots, a :60 radio commercial, cinema advertising, in-store POP and signage, and buttons worn on the shirts of Certified Sandwich Artists. The agency also leveraged relationships with local radio and television networks to create buzz by implementing on-air DJ tastings and Subway Card giveaways.

Posted in: Work   |   Tags: Advertising, Clients, Florida, Subway

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When developing Apex Pest Control’s latest creative campaign, we had to roll up our sleeves and find ways to cut through the advertising clutter in order to maximize exposure. Our innovative strategy included running three unique print ads in the same publication on the same day, along with the development of sexy and humorous 60-second radio spots.

…Read more

Posted in: Press, Work   |   Tags: Advertising, apex, Clients, Florida, Orlando, pest control

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With lawn chairs in tow, the Anson-Stoner crew gathered at the Winter Park Dinky Dock for the Second Annual Lawn Chair Party. To celebrate months of hard work, employees – along with friends and family – enjoyed a relaxing afternoon in the Florida sun.  Some tried catching a few fish, while others simply lounged by the shore.

Posted in: Fun   |   Tags: Advertising, Agency, Florida, Party

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Anson-Stoner congratulates two clients who were named in the Orlando Weekly’s Best of Orlando 2009 issue.  SUBWAY restaurants placed 2^nd for Best Subs, and Planet Fitness locations were voted 3^rd for Best Place to Work Out.  More than 2,500 Central Floridians voted for the city’s best people, places and things ranging from Best Entrepreneur to Best Vinyl Records Store.  Anson-Stoner is proud to work with both award-winning businesses.

Posted in: Press   |   Tags: Advertising, Awards, Florida, Orlando, Planet Fitness, Subway

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Anson-Stoner redesigned and launched Huckins Yacht Corporation’s Web site at HuckinsYacht.com.  The site provides a cutting-edge look at Huckins’ exquisite collection of one-of-a-kind yachts.  It also offers up-to-date news, including the latest issue of the Fairform Flyer newsletter, as well as restoration and service tips, brokerage listings and much more. Click here for an inside look at world-renowned custom yacht builder, Huckins Yacht Corporation.

Posted in: Press, Work   |   Tags: Advertising, Clients, Florida, Huckins, News, Work

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During the 2008/2009 NBA season, park benches in downtown Orlando were transformed into courtside seats, courtesy of Anson-Stoner and FS Florida/SunSports. The agency transformed downtown trash cans into basketball hoops with proportionately sized backboards that invited passers-by to practice their jump shot.

The backboards promoted FS Florida and SunSports as the exclusive cable providers of Orlando Magic basketball in Florida. And while they might not have helped the Magic win the Championship, the backboards helped prove that Central Floridians still believe in Magic.

Check out the rest of the backboards after the jump.

…Read more

Posted in: Work   |   Tags: Advertising, Clients, Florida, Orlando, Orlando Magic, Sun sports

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Anson-Stoner congratulates our president, Andrew Anson, who was named one of the 2009 Orlando Business Journal’s Forty Under 40. The annual competition recognizes the most innovative and influential young professionals in the region. Anson was nominated by long-time client David Doebler of REC Warehouse. 

More than 150 executives were nominated for this prestigious accolade, and the nominee list was narrowed to the 40 top winners who exhibit outstanding professional achievement and a commitment to community service.

Posted in: Press   |   Tags: Advertising, Agency, Florida, News

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Anson-Stoner has been selected as the agency of record for IDS Sports, a sports and bodybuilding supplement company.  Anson-Stoner will be working closely with their NEW WHEY liquid protein products, as well as utilizing creative, media, public relations, and Web development for a new product launch this fall.  Stay tuned for updates!

Posted in: Press, Work   |   Tags: Advertising, Agency, Clients, New Whey

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The results are in.  Anson-Stoner was awarded four National ADDY Awards – two Gold and two Silver – the most awarded to any Florida agency this year. Recent work for the Florida Department of Health, Everglades Boats, and Kane’ohe Bamboo Provisions was recognized at the 2009 National ADDY Award ceremony on June 6 in Arlington, Va.

Posted in: Press, Work   |   Tags: addy, Advertising, Agency, Awards

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Anson-Stoner proudly welcomes four new faces to the agency roster. 

Cyndy Murrieta, a media planning and buying veteran, joins the agency as our newest media buyer.  Corey Hickey joins the creative team as interactive developer, bringing expertise in Web development and interactive media.  Kristen Floyd, an FSU graduate, joins the account services department with a background in corporate event planning and coordination.  Kristin Fortin joins the agency as traffic coordinator.  She gained account service experience with another Orlando agency before coming to Anson-Stoner.

Posted in: Press   |   Tags: Advertising, Agency, News

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Pointe Orlando’s new Web site is here.  The site – created and developed by Anson-Stoner – provides information on shopping, dining, and entertainment, as well as all the latest news and upcoming events at this Central Florida hotspot. Visit www.PointeOrlando.com to check out movie times, find the latest sales at your favorite stores, or make a reservation at one of Pointe Orlando’s many restaurants. See for yourself. Just click here.

Posted in: Press, Work   |   Tags: Advertising, Florida, Orlando, Pointe Orlando, Web

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What do you get when you combine pr savvy, production coordination and a love of Mexican food? Burrito Wednesday.

It’s official. Every Wednesday, the Anson crew piles into various Mexican restaurants around town sampling the best guac, queso and, of course, burritos. It may not replace coffee as our main source of creative energy, but all that hot sauce is likely to light a fire under our butts for the remainder of the work day. And as far as we’re concerned, that is muy bueno.

Posted in: Fun   |   Tags: Advertising, Agency, Burritos, Florida

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After implementing a successful marketing campaign for Planet Fitness clubs locally, Anson-Stoner applied the same model on a national scale. Success repeated itself as new memberships soared to six figures! …Read more

Posted in: Press   |   Tags: Advertising, Agency, Clients, News, Planet Fitness

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The District ADDY Awards were announced. Anson-Stoner is the proud recipient of a total of 17 District ADDY Awards – 12 Golds and 5 Silvers. Campaigns for the Florida Department of Health and Kane’ohe received the most recognition with a combined total of 11 ADDY Awards. Initiatives for Everglades Boats, Collier Jaguar, HomeBrew Den and Huckins Yacht Corporation were also recognized. Gold District ADDY winners will advance to the National ADDY Award Competition held on June 6, 2009.

Posted in: Work   |   Tags: addy, Advertising, Agency, Awards, Florida

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Anson-Stoner’s public relations department was honored with two awards at the 2009 Florida Public Relations Association Image Awards gala.  The department was recognized with an Image Award for the campaign that launched Huckins Yacht Corporation’s second Linwood 56 Jet Drive, and an Award of Distinction for the SUBWAY Veterans Day promotion that offered free sandwiches to active and retired service men and women.

Posted in: Press   |   Tags: Advertising, Agency, Awards, Florida, PR, Public Relations

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Anson-Stoner has partnered with Rec Warehouse and Clear Channel to create the Ultimate Backyard Makeover Contest. The Grand Prize winner will receive an $8,000 Rec Warehouse gift certificate. If you win, you can choose from a huge selection of spas, above-ground pools and patio furniture to create the yard you’ve always dreamed of. Anyone in Atlanta, Chattanooga, Columbia, Knoxville, Raleigh, Richmond, Miami, Tampa, Tallahassee, Jacksonville and Orlando is eligible to participate. Offer ends April 30, 2009.

Posted in: Press   |   Tags: Advertising, Clients, Contests, PR, Rec Warehouse

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Centro Properties is giving entrepreneurial types the chance to be their own boss. Independence Mall in Wilmington, North Carolina, and West Park Mall in Cape Girardeau, Missouri – both owned by Centro Properties – are launching a promotion in which one Grand Prize winner for each mall will receive free use of a specialty leasing cart for 6 months. Now that’s what we call a real good business deal. Here’s a quick rundown of how the promotion works. …Read more

Posted in: Press   |   Tags: Advertising, Centro Properties, Clients, Contests

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Huckins Yacht Corporation’s most recent masterpiece, La Belle Hélène, is featured in the new issue of Yachting Magazine.  La Belle Hélène is Huckins’ second Linwood 56 Jet Drive and one of their most luxurious yachts to date.  The 56 shows off its fair form for yachting fans and Huckins enthusiasts.  Check out “Bucking the Trend” in the April issue of Yachting, available on stands now, or click here to read the article.

Posted in: Press   |   Tags: Advertising, Article, Clients, Florida, Huckins

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Anson-Stoner enjoyed the cinematic premiere of ART & COPY during the Florida Film Festival on April 3. The film celebrates the talent behind America’s most influential advertising since the mid-1960’s.  Anson-Stoner employees lined the front row as some of advertising’s biggest influences offered insight on the creativity behind their smartest and most effective work. Great film! Click here to see a preview.

Posted in: Fun   |   Tags: Advertising, Agency, Film

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No more excuses!  Planet Fitness just made it easier to join a gym during these tough economic times.   For one week only, from April 1 – April 7, Planet Fitness locations nationwide will host a $1 Sale.  New members will pay just $1 to sign up and only $10 per month with no contracts or commitments.  What an amazing deal!  Join online at www.planetfitness.com or sign up at your nearest Planet Fitness location.

Posted in: Press   |   Tags: Advertising, Clients, Planet Fitness, Promotion

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With the success of the $1 promotion in Central Florida, hundreds of Planet Fitness clubs have joined our regimen as Anson-Stoner becomes the agency of record for the company’s first national advertising and branding initiative slated to begin in April.  Anson-Stoner will be responsible for media planning and buying, creative development, and franchisee relations to increase memberships throughout the country.  It’s safe to say that Anson-Stoner and Planet Fitness work out together.

Posted in: Press   |   Tags: Advertising, Agency, Clients, News, Planet Fitness

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Central Floridians: here’s your chance to star in your own Subway $5 Footlong commercial that will air locally during the American Idol Finale. The promotion goes a little something like this: 

Take a video of yourself singing the $5 Footlong jingle. 

Log on at My Fox Orlando  and upload your video. 

Be sure to vote for your favorite video, too (which, of course, should be yours if you just uploaded one). If you win, you’ll not only have your video air locally on FOX35 during the American Idol Finale, but you’ll also receive a $500 Subway card. 

Better get those cameras rolling, though – the deadline to enter is April 19. 
 


Click here for complete rules.

Posted in: Press   |   Tags: Advertising, Clients, Contests, Subway

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Gene Albamonte will once again represent Anson-Stoner as a first-round judge for the 2009 Radio-Mercury Awards. Albamonte was recognized as a Radio-Mercury Awards finalist in 2005, 2006 and 2007.  Senior copywriter, Tom Woodward, was presented with a Radio-Mercury Award in 2004 for his work with the Florida Department of Health.  Winners of the 2009 Radio-Mercury Awards will be announced June 17.  For more information about the awards, visit radiomercuryawards.com

Posted in: Press   |   Tags: Advertising, Agency, Awards, Gene Albamonte

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Anson-Stoner president Andrew Anson is honored to be a guest on local radio station WPRK’s Entrepreneur Show in Winter Park this coming Tues., March 17, from 12 noon – 1 p.m.  Anson and host Pat Kirchner will discuss the many ways an agency can remain successful during hard economic times.  Tune into 91.5 FM to hear the live interview or click here to stream it.

Posted in: Press   |   Tags: Advertising, Agency, Florida, Interviews, Rollins, WPRK

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Central Florida creative and advertising professionals got to hear “…an ADDY goes to Anson-Stoner” a total of 34 times on Sat. Feb. 21 during the Orlando Advertising Federation’s Annual ADDY Award ceremony. Anson-Stoner won 13 Gold ADDYs, 15 Silver ADDYs and six “Best of Category” awards, including Best of Broadcast, Best of Elements of Advertising, Best of Public Service, Best of Out-of-home, Best of Mixed Media, and Outstanding Art Director, presented to Tom Macaluso for the second consecutive year. It was also the second consecutive year Anson-Stoner won Best of Broadcast for their HomeBrew Den radio. …Read more

Posted in: Press, Work   |   Tags: Advertising, Agency, Awards, Clients, Florida, Orlando

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Congratulations are in order for DiPasqua Enterprises, owner of 89 SUBWAY® restaurants in Central Florida, which celebrated the receipt of the Leadership in Energy and Environmental Design (LEED) Certification for their Calypso Commons’ SUBWAY in Kissimmee. This is the first official “green” SUBWAY® restaurant in the world. The U.S. Green Building Council (USGBC) presented DiPasqua Enterprises with a plaque honoring their commitment to providing an eco-friendly dining experience. The SUBWAY® “green” store was built with extensive use of recycled products and furnishings, and it utilizes sustainable processes that yield an estimated energy savings of about 20%. That saves a lot of green! Click here to read the press release.

Posted in: Press   |   Tags: Advertising, Clients, Green, Subway

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Situation
Planet Fitness owns and operates 18 gym locations in Central Florida. Their unique business model, which features a no-frills gym membership for $49 down, $10 per month and no commitment, had seen moderate success.

While Planet Fitness historically sees the largest increase in membership during the month of January, there was concern that the economic downturn could have a negative effect on 2009 sales. The agency was charged with developing a promotion to boost sales at the beginning of January to offset a likely slow year. …Read more

Posted in: Insight, Work   |   Tags: Advertising, Agency, Planet Fitness

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Fifteen thousand Central Floridians found a new fitness plan at Planet Fitness thanks to the slimmed-down $1 sign-up special! The week-long promotion increased membership at the 10 local gyms from 55,000 to 70,000. That’s $1,800,000 a year, a strong showing no matter how you work it out! Click here to see what the Sentinel has to say about this powerful promotion.

Posted in: Press, Work   |   Tags: Advertising, Clients, Planet Fitness

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As you may have heard, Anson-Stoner’s very own Jessica Roberts is the recipient of the prestigious 2008 Silver Medal, presented by the American Advertising Federation. The Award presentation/reception took place on Thursday, January 29, at the Enzian Theater. For more information about the Silver Medal click here.

Posted in: Press   |   Tags: Advertising, Agency, Awards, Jessica Roberts

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Anson-Stoner helped launch the new Kāne’ohe Web site, BambooProvisions.com. The site showcases the finest in eco-luxury bamboowear. It also offers up-to-date news, industry information and much more. Click here for an inside look at a brand with unprecedented style and sophistication.

Posted in: Work   |   Tags: Advertising, Clients, Interactive, Kane'Ohe, News, Web

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It’s great to be an employee of Anson-Stoner. The agency celebrated the holiday season in style compliments of president, Andy Anson. The entire staff (even the interns) was treated to a shopping trip at The Mall at Millenia to thank everyone for their hard work throughout the year. Oh, and there was no car-pooling on this trip; the staff was chauffeured in a party bus. Thanks, Andy!

Posted in: Fun   |   Tags: Advertising, Agency, Employees, Holiday

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Anson-Stoner, Hedo Turkoglu of the Orlando Magic, and Central Florida SUBWAY restaurants teamed up for the Neato Hedo Giveaway. Any SUBWAY patron who purchased a $50 Cash Card received a free Adidas sneaker autographed by Turkoglu. SUBWAY sold more than $100,000 worth of Cash Cards, while giving away more than 2,000 shoes. This really was a neato promo.

Posted in: Press, Work   |   Tags: Advertising, Magic, Orlando Magic, Subway, Television

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Central Florida SUBWAY restaurants honored our military service men and women this past Veterans Day by offering a complimentary sub to all veterans and active military. By the close of business, SUBWAY proudly gave away more than 14,000 subs! Anson-Stoner was thrilled to work with SUBWAY on such a commendable event. What a great way to say thank you to those who serve our country.

Posted in: Press   |   Tags: Advertising, Clients, Subway

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Check out what the Orlando Business Journal has to say about Anson-Stoner president Andy Anson and his success. Click here to read the article.

Posted in: Press   |   Tags: Advertising, Agency, Florida, News, Orlando

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An array of lawn chairs covered the agency parking lot in celebration of the First Annual Lawn Chair Party. Employees, friends and family gathered to enjoy the festivities and participate in a friendly game of Washers – the other great American pastime.

Posted in: Fun   |   Tags: Advertising, Agency, Florida, Party

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Anson-Stoner was a semi-finalist in the 2008 One Show – arguably the biggest, most prestigious creative awards show in the industry. For work created on behalf of the Florida Department of Health’s Bureau of HIV/AIDS, the agency was named a semi-finalist in the Innovative Marketing category. Click here to watch a mini-movie of our Innovative Marketing concept.

Posted in: Work   |   Tags: Advertising, Awards, Department of Health, One Show

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