Kennedy Space Center Visitors Complex

Interactive, Print, Television

The attendance at Kennedy Space Center Visitor Complex had been declining due to the economy and lukewarm public perception of the Space Program. So, to re-energize the public, we created an inspirational campaign against the positioning line “a day of fun, a lifetime of inspiration.” We also created a “Buy One, Inspire One” BOGO offer as further incentive. We also built a microsite that built up the drama as the shuttle program was drawing to an end.