Centro Properties: Back to School Campaign

nontraditional, Print

It’s one of the biggest shopping times of the year: back-to-school time. And it was our job to make sure people shopped at Centro Properties’ malls. We created an integrated, multi-platform campaign that branded each mall as the go-to place when students wanted to look—and shop—smart. Print ads, POP, floor graphics—even a tote bag stuffed with money-saving reasons to shop at the mall.