The Florida Department of Health released the latest in a series of reports, “Man Up: The Crisis of HIV/AIDS Among Florida’s Men.” The goal was to raise awareness and encourage men to take responsibility for the consequences of their sexual actions and other risk behaviors.

Anson-Stoner’s PR team distributed news releases and media advisories, as well as pitched major publications and men’s interest outlets statewide. More than 55 media outlets including the Orlando Sentinel, WTVJ-TV, Miami Herald, Florida Public Radio Network, South Florida Sun-Sentinel, WEAR-TV and Tallahassee Democrat covered the report. National exposure included articles in Yahoo News, Medical News Today, Men’s Health, HIV Plus, and Essence magazine. It was even featured on popular social media sites such as Twitter and Facebook.

Broadcast, print and online coverage has resulted in more than 10 million impressions to date.

Click here to read the full report.

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