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Subway Builds a Better Breakfast
Anson-Stoner assisted Central Florida, Gainesville, and Jacksonville SUBWAY® restaurants with the rollout of a full breakfast menu, which launched on April 5. To promote the new menu, the agency bought television media, executed Internet promotions, outdoor billboards, in-store POP and signage, and created custom T-shirts worn by Certified Sandwich Artists. The agency also leveraged relationships with local radio and television networks to create buzz by implementing on-air tastings and endorsements.
