News & Updates

Apex Creative Campaign

When developing Apex Pest Control’s latest creative campaign, we had to roll up our sleeves and find ways to cut through the advertising clutter in order to maximize exposure. Our innovative strategy included running three unique print ads in the same publication on the same day, along with the development of sexy and humorous 60-second radio spots.

Clever social media tactics were also initiated to complement the campaign.  Pesky bugs such as Carie Ann D’Seezes and Fredo D’Light joined Facebook to gab about their invasions, reconnect with old friends and remember lost loved ones who fell victim to Apex’s 14-Point-Service.  

Click here to listen to the radio spot.

And don’t forget to check out Carie Ann and her pals on Facebook.  You never know which pantry they’ll invade next.  Click here.