Is your wood being threatened?  We’re, of course, talking about the wood in your home.  Well, to help protect your wood from termites, Anson-Stoner teamed up with Apex Pest Control to launch their latest creative campaign.  The campaign includes newspaper and outdoor executions as well as two radio spots that explain why, when it comes to beating termites, Apex is the best.

Click below to listen to the radio spots.

Significant Others

You Have Wood

Check out the print and outdoor creative after the jump.

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Posted in: Work   |   Tags: Advertising, apex, Clients, pest control, termites

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Anson-Stoner and Planet Fitness teamed up to launch the national chain’s new Web site, PlanetFitness.com. The agency was tasked with updating the site’s look and feel without changing the underlying functionality. Anson-Stoner re-skinned the site, improving navigation and the delivery of information. Click here to see the updated site.

Posted in: Work   |   Tags: Advertising, Clients, Planet Fitness

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People want bugs out of their homes.  So, Anson-Stoner got the word out about Apex Pest Control with, well, out-of-home advertising.  In addition to print, radio and social media strategies, the agency created five outdoor billboards to complement the latest Apex creative print campaign.  A total of 25 boards were scattered about Central Florida for added exposure.

Posted in: Work   |   Tags: Advertising, apex, Clients, Florida, Orlando, pest control

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Anson-Stoner teamed up with Central Florida SUBWAY® restaurants  to create a deal that makes weekends even better. Every weekend, beginning at 5 p.m. on Friday, you can enjoy any two regular footlong subs for just $10 at participating locations. What makes this deal so special? It includes subs that are outside of the $5 Every Day Value menu. To promote this offer, the agency created television spots, a :60 radio commercial, cinema advertising, in-store POP and signage, and buttons worn on the shirts of Certified Sandwich Artists. The agency also leveraged relationships with local radio and television networks to create buzz by implementing on-air DJ tastings and Subway Card giveaways.

Posted in: Work   |   Tags: Advertising, Clients, Florida, Subway

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When developing Apex Pest Control’s latest creative campaign, we had to roll up our sleeves and find ways to cut through the advertising clutter in order to maximize exposure. Our innovative strategy included running three unique print ads in the same publication on the same day, along with the development of sexy and humorous 60-second radio spots.

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Posted in: Press, Work   |   Tags: Advertising, apex, Clients, Florida, Orlando, pest control

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Anson-Stoner redesigned and launched Huckins Yacht Corporation’s Web site at HuckinsYacht.com.  The site provides a cutting-edge look at Huckins’ exquisite collection of one-of-a-kind yachts.  It also offers up-to-date news, including the latest issue of the Fairform Flyer newsletter, as well as restoration and service tips, brokerage listings and much more. Click here for an inside look at world-renowned custom yacht builder, Huckins Yacht Corporation.

Posted in: Press, Work   |   Tags: Advertising, Clients, Florida, Huckins, News, Work

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During the 2008/2009 NBA season, park benches in downtown Orlando were transformed into courtside seats, courtesy of Anson-Stoner and FS Florida/SunSports. The agency transformed downtown trash cans into basketball hoops with proportionately sized backboards that invited passers-by to practice their jump shot.

The backboards promoted FS Florida and SunSports as the exclusive cable providers of Orlando Magic basketball in Florida. And while they might not have helped the Magic win the Championship, the backboards helped prove that Central Floridians still believe in Magic.

Check out the rest of the backboards after the jump.

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Posted in: Work   |   Tags: Advertising, Clients, Florida, Orlando, Orlando Magic, Sun sports

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Anson-Stoner has been selected as the agency of record for IDS Sports, a sports and bodybuilding supplement company.  Anson-Stoner will be working closely with their NEW WHEY liquid protein products, as well as utilizing creative, media, public relations, and Web development for a new product launch this fall.  Stay tuned for updates!

Posted in: Press, Work   |   Tags: Advertising, Agency, Clients, New Whey

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The results are in.  Anson-Stoner was awarded four National ADDY Awards – two Gold and two Silver – the most awarded to any Florida agency this year. Recent work for the Florida Department of Health, Everglades Boats, and Kane’ohe Bamboo Provisions was recognized at the 2009 National ADDY Award ceremony on June 6 in Arlington, Va.

Posted in: Press, Work   |   Tags: addy, Advertising, Agency, Awards

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Pointe Orlando’s new Web site is here.  The site – created and developed by Anson-Stoner – provides information on shopping, dining, and entertainment, as well as all the latest news and upcoming events at this Central Florida hotspot. Visit www.PointeOrlando.com to check out movie times, find the latest sales at your favorite stores, or make a reservation at one of Pointe Orlando’s many restaurants. See for yourself. Just click here.

Posted in: Press, Work   |   Tags: Advertising, Florida, Orlando, Pointe Orlando, Web

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The District ADDY Awards were announced. Anson-Stoner is the proud recipient of a total of 17 District ADDY Awards – 12 Golds and 5 Silvers. Campaigns for the Florida Department of Health and Kane’ohe received the most recognition with a combined total of 11 ADDY Awards. Initiatives for Everglades Boats, Collier Jaguar, HomeBrew Den and Huckins Yacht Corporation were also recognized. Gold District ADDY winners will advance to the National ADDY Award Competition held on June 6, 2009.

Posted in: Work   |   Tags: addy, Advertising, Agency, Awards, Florida

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Central Florida creative and advertising professionals got to hear “…an ADDY goes to Anson-Stoner” a total of 34 times on Sat. Feb. 21 during the Orlando Advertising Federation’s Annual ADDY Award ceremony. Anson-Stoner won 13 Gold ADDYs, 15 Silver ADDYs and six “Best of Category” awards, including Best of Broadcast, Best of Elements of Advertising, Best of Public Service, Best of Out-of-home, Best of Mixed Media, and Outstanding Art Director, presented to Tom Macaluso for the second consecutive year. It was also the second consecutive year Anson-Stoner won Best of Broadcast for their HomeBrew Den radio. …Read more

Posted in: Press, Work   |   Tags: Advertising, Agency, Awards, Clients, Florida, Orlando

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Situation
Planet Fitness owns and operates 18 gym locations in Central Florida. Their unique business model, which features a no-frills gym membership for $49 down, $10 per month and no commitment, had seen moderate success.

While Planet Fitness historically sees the largest increase in membership during the month of January, there was concern that the economic downturn could have a negative effect on 2009 sales. The agency was charged with developing a promotion to boost sales at the beginning of January to offset a likely slow year. …Read more

Posted in: Insight, Work   |   Tags: Advertising, Agency, Planet Fitness

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Fifteen thousand Central Floridians found a new fitness plan at Planet Fitness thanks to the slimmed-down $1 sign-up special! The week-long promotion increased membership at the 10 local gyms from 55,000 to 70,000. That’s $1,800,000 a year, a strong showing no matter how you work it out! Click here to see what the Sentinel has to say about this powerful promotion.

Posted in: Press, Work   |   Tags: Advertising, Clients, Planet Fitness

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Anson-Stoner helped launch the new Kāne’ohe Web site, BambooProvisions.com. The site showcases the finest in eco-luxury bamboowear. It also offers up-to-date news, industry information and much more. Click here for an inside look at a brand with unprecedented style and sophistication.

Posted in: Work   |   Tags: Advertising, Clients, Interactive, Kane'Ohe, News, Web

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Anson-Stoner, Hedo Turkoglu of the Orlando Magic, and Central Florida SUBWAY restaurants teamed up for the Neato Hedo Giveaway. Any SUBWAY patron who purchased a $50 Cash Card received a free Adidas sneaker autographed by Turkoglu. SUBWAY sold more than $100,000 worth of Cash Cards, while giving away more than 2,000 shoes. This really was a neato promo.

Posted in: Press, Work   |   Tags: Advertising, Magic, Orlando Magic, Subway, Television

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Anson-Stoner was a semi-finalist in the 2008 One Show – arguably the biggest, most prestigious creative awards show in the industry. For work created on behalf of the Florida Department of Health’s Bureau of HIV/AIDS, the agency was named a semi-finalist in the Innovative Marketing category. Click here to watch a mini-movie of our Innovative Marketing concept.

Posted in: Work   |   Tags: Advertising, Awards, Department of Health, One Show

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